Historically, it has been challenging to track, organize and present data that validates production practices used in beef operations. Data on beef cattle is valuable for all supply chain participants — from ranchers, feedyards, and packers, to retailers and consumers. To date, the following challenges are faced:
- Lack of means to prove production standards to satisfy industry and consumer demands
- Lack of transparency in treatment practices, including vaccine protocols and antibiotic use
- Fragmented supply chains make it difficult to share data with previous/subsequent parties throughout the production process.
- Current data collection is separated from the individual animals as they flow through the supply chain decreasing validity of information and decreasing the value associated with the data