Sports & Entertainment Event Ticketing
Mobile ticketing is the most popular purchasing method for sports and entertainment events, with customers spending over $10.6 million per year.
However there is a growing problem of counterfeit and fraudulent secondary-market ticket sales on unknowing consumers.
Context & Challenges
UPGRADED is an enhanced smart-ticketing solution which integrates with traditional legacy ticketing systems.
Mobile ticketing is the most popular purchasing method for sports and entertainment events, with customers spending over $10.6 M in 2017. Mobile ticketing faces the growing problem of counterfeit tickets and fraudulent secondary market sales to unknowing consumers.
Manual Change Management
Rigid Ticketing Options
Inconsistent Maintenance Records
Creation of a smart ticketing system that leverages Ethereum’s smart contract functionality:
- Use of BlockApps STRATO REST API for enterprise grade interoperability with existing systems
- Use of BlockApps’ Cirrus for enhanced analytics features, creating crucial insight into customer and market behavior
- UPGRADED has since completed pilot programs with various MLB and NHL teams and was the sole ticket provider for the Dream Bowl in 2017
- Immutable records (single source of truth) for tickets on the platform
- Real-time ticket transfer capabilities
- Improved analytic and customer data
- Tokenization for on-ticket revenue
- Increased security for data storage