Overview
Sports & Entertainment Event Ticketing
Mobile ticketing is the most popular purchasing method for sports and entertainment events, with customers spending over $10.6 million per year.
However there is a growing problem of counterfeit and fraudulent secondary-market ticket sales on unknowing consumers.
Industry Categories
Related Topics
booking | case studies | data management | entertainment | entertainment industry | identity | loyalty | ticketing
Key STRATO Features
Context & Challenges
UPGRADED is an enhanced smart-ticketing solution which integrates with traditional legacy ticketing systems.
Mobile ticketing is the most popular purchasing method for sports and entertainment events, with customers spending over $10.6 M in 2017. Mobile ticketing faces the growing problem of counterfeit tickets and fraudulent secondary market sales to unknowing consumers.
Manual Change Management
Rigid Ticketing Options
Unpredictable Loyalty
Inconsistent Maintenance Records
Solution Benefits
Creation of a smart ticketing system that leverages Ethereum’s smart contract functionality:
- Use of BlockApps STRATO REST API for enterprise grade interoperability with existing systems
- Use of BlockApps’ Cirrus for enhanced analytics features, creating crucial insight into customer and market behavior
- UPGRADED has since completed pilot programs with various MLB and NHL teams and was the sole ticket provider for the Dream Bowl in 2017
- Immutable records (single source of truth) for tickets on the platform
- Real-time ticket transfer capabilities
- Improved analytic and customer data
- Tokenization for on-ticket revenue
- Increased security for data storage
