Overview

Sports & Entertainment Event Ticketing

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Mobile ticketing is the most popular purchasing method for sports and entertainment events, with customers spending over $10.6 million per year.

However there is a growing problem of counterfeit and fraudulent secondary-market ticket sales on unknowing consumers.

Industry Categories

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Editor's Choice
Entertainment

Related Topics

booking | case studies | data management | entertainment | entertainment industry | identity | loyalty | ticketing

Key STRATO Features

Identity Management

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Context & Challenges

UPGRADED is an enhanced smart-ticketing solution which integrates with traditional legacy ticketing systems.

Mobile ticketing is the most popular purchasing method for sports and entertainment events, with customers spending over $10.6 M in 2017. Mobile ticketing faces the growing problem of counterfeit tickets and fraudulent secondary market sales to unknowing consumers.

  • Manual Change Management

  • Rigid Ticketing Options

  • Unpredictable Loyalty

  • Inconsistent Maintenance Records

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Solution Benefits

Creation of a smart ticketing system that leverages Ethereum’s smart contract functionality:

  • Use of BlockApps STRATO REST API for enterprise grade interoperability with existing systems
  • Use of BlockApps’ Cirrus for enhanced analytics features, creating crucial insight into customer and market behavior
  • UPGRADED has since completed pilot programs with various MLB and NHL teams and was the sole ticket provider for the Dream Bowl in 2017
  • Immutable records (single source of truth) for tickets on the platform
  • Real-time ticket transfer capabilities
  • Improved analytic and customer data
  • Tokenization for on-ticket revenue
  • Increased security for data storage
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