Skip to main content

Sports & Entertainment Event Ticketing (Ticketmaster)

Mobile ticketing is the most popular purchasing method for sports and entertainment events, with customers spending over $10.6 million per year.

However, there is a growing problem of counterfeit and fraudulent secondary-market ticket sales on unknowing consumers.

Context & Challenges

UPGRADED is an enhanced smart-ticketing solution which integrates with traditional legacy ticketing systems.

Mobile ticketing is the most popular purchasing method for sports and entertainment events, with customers spending over $10.6 M in 2017. Mobile ticketing faces the growing problem of counterfeit tickets and fraudulent secondary market sales to unknowing consumers.

  • Manual Change Management
  • Rigid Ticketing Options
  • Unpredictable Loyalty
  • Inconsistent Maintenance Records

Solution Benefits

Creation of a smart ticketing system that leverages Ethereum’s smart contract functionality:

  • Use of BlockApps STRATO REST API for enterprise-grade interoperability with existing systems
  • Use of BlockApps’ Cirrus for enhanced analytics features, creating crucial insight into customer and market behavior
  • UPGRADED has since completed pilot programs with various MLB and NHL teams and was the sole ticket provider for the Dream Bowl in 2017
  • Immutable records (single source of truth) for tickets on the platform
  • Real-time ticket transfer capabilities
  • Improved analytic and customer data
  • Tokenization for on-ticket revenue
  • Increased security for data storage