Skip to main content
2024 Sneaker Resell GuideSneakers

Sneaker Reselling Profits: A Brand and Model Breakdown

By February 22, 2024No Comments

The sneaker reselling market is a booming industry that has been experiencing explosive growth. With projected revenues hitting the $11.5 billion mark by the end of 2023, equivalent to 15.3% of the primary snoke aker market, there is no denying the profitability in flipping kicks Sneaker Resale Statistics. However, reselling profits greatly vary between different brands and models. In this blog post, we’ll dissect this variance, diving into the most lucrative options for collectors and resellers.

Dominating Brands: Jordan and Nike

The giants in the sneaker world, Air Jordan and Nike, hold a commanding presence, capturing 71.3% of the resale market combined as of 2020. The Air Jordan 1, particularly, stands out as the most coveted model with a 23% market share and a substantial 85.7% premium upon resale. Alongside, Adidas also shows strong growth, with secondary sales skyrocketing by 27,800% from 2014 to 2020, according to findings by Sneaker Resale Statistics.

Top Performers in Resale Value

Nike Dunk SB Low Paris and Jordan 1 OG Bred (1985) are among the most profitable secondhand sneakers on the market, with premiums ranging astonishingly from 34,091% to 149,385%. The sheer magnitude of these figures illustrates the exceptional investment potential that these models hold.

Additionally, the Nike Air Force 1 sees an average resale premium of 128.3%, highlighting the steady demand and profitability for this timeless silhouette Sneaker Resale Statistics.

Emerging Players

Brands usually sidelined in the past, like New Balance and Asics, are making significant headways into the resell market. The New Balance 550, for instance, has become a hot commodity with an average resale price of $241 2023 Sneaker Trends: 10 Styles Guaranteed to Sell. The Asics Gel-1130 follows closely behind, gaining traction with culturally driven collaborations and an attractive price to resale margin.

The Role of Celebrity Collaborations

Limited-edition sneakers and celebrity partnerships are feeding the hype machine, driving resale prices skyward. Notably, Travis Scott’s collaborations with Air Jordan consistently fetch high resale value, with the Jordan 1 Retro Low Olive netting an average profit of $534.

Another instance, the Tiffany & Co. x Nike Air Force 1 resale profits hit at an average of $749, a testament to the power of brand collaboration leveraging luxury cachet for higher resale value Smartest Sneakers to Resell in 2023 and Become Rich.

Profit Comparison: Nike vs. Adidas

Nike surges ahead with a more significant scale in global revenue, efficiency, and a robust brand presence compared to Adidas, especially in the North American market. Despite Adidas’s impressive gains in the sneaker sector, Nike’s profitability, particularly within the resale market, remains unrivaled, reflected by its dominant presence with 23 of the top 25 best-selling sneakers on StockX Nike Vs. adidas: An Undisputed Leader.

Final Thoughts

When it comes to sneaker reselling profits between different brands and models, the market is clear-cut: Air Jordan and Nike are the kings of the resale hill, with phenomenal premiums for their marquee models such as the Jordan 1s. However, the rising popularity of collaborations and the growing influence of emerging brands like New Balance and Asics are factors sneaker resellers shouldn’t sleep on. With the sneaker resale market projected to climb to $30 billion by 2030, steering your investments cleverly among these brands and models can yield significant returns.

Make informed decisions, capitalize on the popularity of classic silhouettes, and keep an eye out for trending collaborations to stay ahead in the game of sneaker reselling.